CTR which stands for Click Through Rate is equal to the total clicks on an ad divided by the number of impression for the ad (CTR= Clicks / Impressions). High CTR is always desired by everyone because it results in increased traffic and also helps in increasing the visibility for a new product. In this article we are going to discuss as to how we can raise the CTR. There are multiple ways to increase CTR however, we are only going to focus on the ethical ways to improve it.