Category: Blogs

Cracking the Omnichannel code in Mattress Retail - Indian Sleep Products Federation | Indian Mattress industry With the advent of time, it has been witnessed that digital native mattress brands are aggressively heading towards launching offline stores across India and the established brands are exploring customer-friendly online strategies. Almost every player in the Indian mattress industry is expanding its reach across various sales channels, whether through retail outlets or digital, in an omnichannel way. When some startups in the mattress industry operated on a D2C model, it attracted many consumers, who looked for good quality products at a good price. Digital native companies could maintain the price advantage and therefore, they became clear competitors to the established brands in the mattress market. However, despite the competition, the reputed brands do credit them for bringing in more customers to the organized market and hence, they too focussed on their digital strategy.