Content Marketing In Pune - Video and image-based content continue to gain prominence in the realm of content marketing, but nothing has substituted textual content as the cornerstone of any brand's digital marketing strategy. There are numerous sorts of written content, ranging from traditional blogs to social media posts and much more.

Let's look at 7 content writing samples to get you inspired and help you balance out your content writing efforts.

Content on the website

Your website is a massive piece of material that is sometimes neglected as such. Your website is generally the first point of contact for new clients, from crafting each page to building Frequently Asked Questions or a resource centre for customers. Keep in mind that material for your website should cater to customers who are at various stages of the purchasing process, so you should have engaging content customers on multiple levels.

White papers

White papers, like ebooks, are longer writings that are intended to be informative and explore further into issues. White papers, on the other hand, assist you promote your company as an industry expert and provide you credibility with consumers. White papers can build on subjects covered in blog articles or cover similar topics or viewpoints.

Ebooks

Providing in-depth investigations of your products and services to your clients via ebooks is a good approach to do so. This is an excellent instructional resource that can assist you in persuading potential clients to become actual customers. These items' content writing can be more technical, but make sure to keep jargon and specialised words to a minimum or clarify them so that your audience understands.

Infographics

While you might not consider an infographic to be a piece of content writing, the truth is that infographics are a mix of visual and written content. Consider a variety of statistics. Or find intriguing data about your organisation or products and turn them into infographics to share on social media. You might make a comparison sheet for a simpler infographic. A simple chart that compares your product to others might assist educate your clients and persuade them to buy it.

Newsletters/emails

The fact that your audience for newsletters and customer emails is often people who are already customers and familiar or committed to your business puts these pieces of content apart from other sorts of content production. Offering fresh content that they won't find anywhere else can assist maintain their attention and encourage them to read your emails.

Posts on Social Media

Creating social media postings is an excellent approach to practise content writing. Because blog entries are often short, crisp, and quick, you can quickly experiment with different writing styles to discover what people respond to. Because social media posts are often variable and changing by nature, it's easy to shift direction and adapt if you need to tweak your writing style. You can also use A/B testing to improve your social media ads by writing two alternative posts and sending them to similar demographics to determine which one performs better.