Contact data can comprise information right from a prospect's name, address, phone number, to his email address and so on.

Many businesses see consumer data as a method to try and understand and address the needs of their customers. Companies can nimbly adjust their online footprint, goods, or services to better adapt to the current marketplace by studying client behaviour as well as massive troves of reviews and comments.

Once this data is procured, the company also needs to be on top of this data to keep it up to date. As people change email addresses, phone numbers, service providers, jobs, designations, and even homes.

All this sounds overwhelming, doesn't it? But with leadzen on your side, it doesn't have to be.