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A Comprehensive Guide to Estimate ROI for Mobile Apps in 2023 Return on investment (ROI) is the monetary ratio of money earned or lost to money invested initially. Therefore, measuring it is required for your mobile app projects. Despite the fact that there are numerous technologies available to collect data on smartphone usage, the majority of publishers do not use them to obtain accurate analytics. Yes, it is easier to evaluate the ROI of a free mobile app than a paid app because the income created by the purchase is a physical and readily available indicator. The situation around free and freemium programs is more complex (free download but in-app purchases). In this instance, it is not sufficient to count the number of downloads, installations, or starts. The organization must design a comprehensive strategy that incorporates a series of separate and complimentary activities. For this reason, Zestminds offers a 5-point strategy (nothing more) to establish these strategic processes, beginning with the definition of objectives and ending with the coherent and quantifiable measurement of return on investment. In this article we will describe the important KPIs and formula for calculating the estimate ROI for Mobile Apps in 2023. Lets get started: