Business analytics is the practice of using data, statistical and quantitative analysis, and predictive modeling to gain insights and inform business decisions. It involves collecting, organizing, and analyzing data from various sources such as customer behavior, market trends, financial data, and other relevant data points to identify patterns, make predictions, and inform business strategies. The primary goal of business analytics is to help organizations make data-driven decisions that improve business performance and achieve their goals. Business analytics encompasses a range of techniques and tools, including data mining, machine learning, predictive analytics, and visualization.