Bulk messaging is the marketing practice of sending and/or receiving hundreds of thousands of SMSs to/from the target audiences and establish secure, personalized communication with each of the recipients. Being a recently developed offshoot of bulk messaging services, SMS reselling has been identified as a great business opportunity. With the increasing number of bulk SMS resellers in India, it is reasonable to dive in and explore the potential of bulk SMS reselling business opportunity. A reseller is an individual or organization which purchases bulk SMS credits from the bulk SMS aggregator and then resells them to smaller business units as per their needs. It is noteworthy to know that the SMS credits purchased by this reseller generally number in tons of millions. Purchases of such a colossal quantity of credits make the cost per SMS credit (CPS) very cheap. The reseller then forth is entitled to sell these SMS credits to its clients as per their needs.