Category: Technology

Tags: agile quality assurance

Building and managing global Retail, Consumer Packaged Goods (henceforth referred as RCPG) brands has never been so challenging and exciting for global enterprises. As organizations expand to newer geographies, they are implementing marketing programs in challenging business environments, as they deal with the mass migration of consumers from the traditional to the emerging marketing channels. Converting this multi-channel audience into customers and cementing their loyalty is a daunting marketing task.