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An online store is a fulfilling experience, but it comes with challenges. Every online business must be well visible in a highly competitive digital marketplace to attract customers. Search engine optimization (SEO) is significant in ensuring that ecommerce businesses develop, rank better, and generate sales. Yet, lots of companies delay the hiring of professionals and commit errors that impact their performance over the long term. It is essential to know the pitfalls that online stores usually commit before linking with an ecommerce SEO company in India to seek advice.