A beautiful shot of a vibrant lipstick swatch or a close-up of an eyeshadow palette can entice shoppers to buy. But photographing makeup products comes with unique challenges.

Unlike apparel, the products are small. Their shine, shimmer, and color saturation might translate poorly from in-person to on-screen. That's where photo editing comes in.

With some simple tweaks, you can enhance makeup product photos to showcase each item at its digital best. Whether you're shooting products yourself or working with a photographer, we'll walk through some editing techniques to make colors pop, fix reflections, and retouch surfaces for a spotless and ecommerce-ready look that converts.