Re-mark
Based on material type, the Indian modern mattress market can be segmented into PU Foam, spring, and rubberized coir mattresses. They have their own set of merits and demerits and each one of these segments has competed with each other with each one commanding a dominating market share at different periods of the mattress industry. Key market players who have launched their products with either of these mattress materials are trying to complement their products with the advantages of another material type. For instance, PU foam manufacturers are increasingly resorting to eco-friendly raw materials to make their PU foam products more eco-friendly, to lure more environmentally conscious consumers who would prefer coir mattresses for their eco-friendly raw materials. Meanwhile, coir manufacturers are using some foam layers to provide more cushioning and ensure that the rubberised coir does not prick the sleeper.
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