Assume that you get insights into your store well in advance to understand the issues even before the customers point it out to the customer support team. As an online seller, not only would these data help your business grow, but also help you draft your marketing strategies, determine the best-selling products, and deploy sales promotions. In a nutshell, analytics help you fill the gaps and solve the issues that exist in your ecommerce business while helping you make better-informed business decisions.