App installations are your prime concern when you are starting out and have just launched your app. However, you need to focus on retaining users.
Each day more applications are introduced to each app store, and the rivalry level is higher than it has ever been. App ratings and reviews consequently play a vital role in the success of the applications available in the app stores. When you're making an application, there's typically at least 1 app that's identical to yours. So, you need to win attention in this fight where every factor makes all the difference in gaining the attention of the customer. Users won't download your application when it is available with low ratings. Fifty percent of visitors to the app store will not even consider downloading a 3-star application. You hand new downloads to competing companies when your reviews are negative, and your star rating is 3 or below