The analytics hype has businesses believing that hyper-personalization is a panacea to fix all issues of mass...

30 Boards 28 Marks 0 Likes 0 Followers 0 Following 0 Unfollowers 3 views

Marked 1 year 1 day ago onto Micro-segmentation v/s Hyper-personalization: A Case for Micro-segmentation

Source: https://www.evoortsolutions.com/blog/micro-segmentation-v-s-hyper-personaliz...

The analytics hype has businesses believing that hyper-personalization is a panacea to fix all issues of mass marketing. While hyper-personalization can certainly enable contextual selling at scale, it is either analytically infeasible or simply financially unviable, and sometime legally and ethically questionable.

Category:

Software

Tags:

machine learning

Predictive analytics

real-time personalization

personalization engines

hyper personalization

Microsegmentation

Report Mark

Report This Pin as Inappropriate

Please select the category that most closely reflects your concern about the Pin, so that we can review it and determine if it violates our Community Guidelines or isn't appropriate for all viewers. Abusing this feature is also a violation of the Community Guidelines, so don't do it.