The analytics hype has businesses believing that hyper-personalization is a panacea to fix all issues of mass...

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Marked 10 months 3 weeks ago onto Micro-segmentation v/s Hyper-personalization: A Case for Micro-segmentation

Source: https://www.evoortsolutions.com/blog/micro-segmentation-v-s-hyper-personaliz...

The analytics hype has businesses believing that hyper-personalization is a panacea to fix all issues of mass marketing. While hyper-personalization can certainly enable contextual selling at scale, it is either analytically infeasible or simply financially unviable, and sometime legally and ethically questionable.

Category:

Software

Tags:

machine learning

Predictive analytics

real-time personalization

personalization engines

hyper personalization

Microsegmentation

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