Amateurs vs Professionals • There's Only ONE Difference Today I’m going to be talking about marketing amateurs versus professionals and really there’s only one difference in my mind and what that is. What I’m going to show you through what I call the POS funnel or the point of sale this is where everything that you do is to convert someone a prospect into a buyer. Amateurs Versus Professionals(1) THE GOAL OF THE FRONT-END SALES FUNNEL Once they’ve done that hopefully what you’re doing is you’re putting a dollar in paid ads and you’re getting one dollar back out by the time they have gone through bought your main core product all of the upsells etcetera. The Part Amatures Get Wrong Now once you’ve gotten to that point again that’s not an entire business – that’s a foundation. Now from the buyers list you can freely market with basically no cost by sending out e-mails to let them know about your next product that you’re going to be offering them maybe a mid-ticket somewhere between a thousand and five thousand dollars. Maybe even your continuity program somewhere between fifty and one hundred dollars a month maybe it’s six months maybe it’s twelve months long maybe it’s never ending but that continuity has them paying on a continual basis maybe every week, every month or even once a year. Whatever it is you want to have these funnels set up after your initial core product has been purchased. The reason being is again your core funnel should only break you even and even still you may not break even completely from your front end sales. That’s why you have additional items to sell even further so that way you can increase the average customer’s value and that’s over their lifetime. Professionals Use the Entire Value Ladder So again all of these things come into play with each other but it’s only after they’ve initially bought that first core offer once they’ve bought that core offer then they can be sold on the next step things where they can trust you a little bit more with a little bit more money and you can offer more value because you can dedicate more time into the product or service that you deliver. Professionals Focus on the Backend. Finally that will end up culminating into a backend or what I like to call a high ticket offer that will usually be something between ten thousand and even up to a hundred thousand dollars. Now this may seem odd at first but when you’ve built up enough trust through different products and services usually again a continuity program that helps people build a relationship over time six or twelve months down the road of someone knowing you. Most likely you’re going to have a great candidate to be able to apply for your backend or your high ticket services. That is where a lot of profits come from up to sixty percent really. Subscribe Now Subscribe to Learn My Secrets Learn how I communicate to my audience via email, then convert subscribers into buyers via sales funnels - and most importantly how I create a business that loses thousands on the front-end and makes millions on the back-end. Enter Your Best Email Address... SUBSCRIBE NOW Amateurs vs Professionals – Professionals Create More Opportunities But again that front core offer that front end is where everything, everything that you do is breaking even that is not for you to be making any profits from just to build up buyers list so that you can remarket to these people who now know you like you and trust you and that is how you build a following and a cult-ure. See the difference between an amateur is an amateur only focuses on the front end trying to make a profit off of those first initial sales and those upsells but that’s really extremely hard to do and it’s only going to get harder as the world becomes more saturated in savvy marketers. “Amateurs focus on the front-end. Professionals focus on the back-end.” Now once you have a front end the professionals they focus on the back end because the back end is where all the profits come from. The amateurs who only make a few thousand dollars a month maybe you know a little under six figures a year. They’re focusing on the front end. They’re going to be struggling a lot but professionals who make millions of dollars on their sales funnels they focus on the backend. All of these backend processes they’re happening behind the scenes after someone’s bought the first core product that’s where all the magic happens. That’s where all the profits inside of a business are made. How to Transition from Amateurs to Professional If you don’t have a value ladder already set up for yourself then I highly suggest that you get my book sales funnel secrets and this is going to walk you through the exact processes to building out each step of your value ladder so that you can go from being an amateur to a professional – from someone that focuses on the front end only to someone who focuses on the backend specifically. Summary of Amateurs Versus Professionals That’s what the entire idea behind marketing genius is founded on. The long term goals the big pictures the ideas that you understand there’s going to be an initial investment that may be a loss but the big yield comes from the later parts of your business. It comes from the buyers list that you gain from all those people who know you like you and trust you and over the coming months and years are going to be the foundation of why you quit your job, why you’re able to build a business that 6-7 even 8-figures a year because you have a loyal following that has stepped up through a value ladder to knowing you liking you and trusted you enough to give you $10,000 even $100,000 dollars. Yes it is all possible, but you have to start by focusing on the big picture not just the front end with that being said I wish you the best of success!