Category: Business

AI in Programmatic Advertising for ad fraud prevention The rise of programmatic advertising has shifted the focus towards accuracy and automation. It surged from $9.75 billion in 2023 to $12.46 billion in 2024, an annual growth rate of 27.8% and is expected to continue expanding, reaching $28.12 billion by 2028 at a compound annual growth rate (CAGR) of 22.6%. However, with AI coming into the picture, performance programmatic platforms are prone to ad fraud even more. The need for optimization of programmatic media buying with comprehensive ad fraud solution across the advertising funnel is the necessity to yield results. More and more advertisers are pushing for a stronger and harder success KPIs in programmatic advertising. The shift from visibility only to performance-first is underway. With new and upcoming programmatic platforms selling inventory on impressions, it is today evident that impression fraud is 10-15% of campaign spends in the MENA region, as per mFilterIt reports. There is a ROI uplift of 7-10% when advertisers identify and block for Made-For-Ad sites and Ad Frequency cap violations. For advertisers, an ad traffic validation tool is the need of the hour to out fraud, optimise programmatic traffic and improve the hard KPIs of their campaigns. Also, programmatic platforms & ad networks have started providing ‘Certificate of Verification’ to advertisers to ensure their ad inventories are validated. Let’s dig deeper into the explore how programmatic ad fraud detection can help elevate performance of ad campaigns and what are the key challenges. Programmatic Advertisin in USA, UAE, India, Dubai, Saudi Arabia