A/B testing can be a powerful tool, but artificial intelligence can take it to the next level. Here’s how AI-Driven...

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How AI-Driven Automated Experimentation is Replacing A/B Testing | MarTech Cube

Source: https://www.martechcube.com/how-ai-driven-automated-experimentation-is-repla...

A/B testing can be a powerful tool, but artificial intelligence can take it to the next level. Here's how AI-Driven automation is replacing A/B testing in modern marketing. A/B testing is a tried and true methodology marketers have been using for decades to make more informed decisions and eliminate bias as much as possible.

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