What is email marketing
Email marketing is brand promotion and customer service through email newsletters - socleads.com. Email marketing is a basic tool for internet marketers, and most companies can use it.
Email is one of the most effective channels in digital promotion. The UK Data & Marketing Association (DMA) claims that every dollar invested in email marketing brings in an average of $32-42 in sales.
How Email Marketing Works: Let's Look at Examples
A user visits the My Business service website in search of news, for example, about how to submit financial statements in 2023. He finds what he is looking for and already wants to leave the site.
But before leaving, he sees a pop-up window asking him to subscribe and receive legislative news for entrepreneurs. He needs to leave his name and email and agree to receive the newsletter.
Now the company can conduct a dialogue with the client. The user can be sent useful letters. For example, tell him about legislative news once a month. Periodically, he can be sent advertising messages - for example, special offers on connecting online accounting.
Or the user can subscribe to a chain of letters. They will be devoted to one topic and will consistently tell how to solve one of the potential client's problems. This could be, for example, a chain "Why does a small business need online accounting and how to choose your service." Such a chain may contain an advertisement for the service, a special offer.
Both techniques—periodic letters and chains—are called warm-up techniques by marketers.
Let's look at other email marketing mechanics. Here's an example of a daily email newsletter from Duolingo. Its purpose is to remind the user that they should take lessons. When a user registers for the service, they receive an email with tips for beginners. After that, Duolingo starts sending reminder emails. Also you can use facebook email scraper https://socleads.com/facebook-email-scraper/ 
Email marketing is used not only for new clients. Current customers can be sent letters with exclusive offers, special conditions and discounts. Thus, email newsletters increase brand loyalty, stimulate sales and increase the average check.
With the help of email marketing tools, you can build algorithms by which the user will receive messages. They will depend on the subscriber's actions. Or, instead of sending messages to the user, in response to his actions, the company sends a sales specialist to him.
Let's see what can happen in the examples we've given.

• The subscriber receives a special offer from the "My Business" service in a letter - to take advantage of the offer, you need to fill out an application on the website. If the client fills out the application, the sales department will start working with him, and if he does not fill out the application, he will continue to receive "warming up" letters.
• The subscriber receives regular reminders from the Duolingo service, does not miss lessons and improves the level of English. Then he receives an offer to switch to a paid plan.

Thus, email marketing is a complex system of letters, chains. This system requires careful planning, work with different entry points.
Who does email marketing in the company?
Often, a "universal" Internet marketer is responsible for email newsletters. For example, a marketer can combine work with email, setting up advertising campaigns in Yandex Direct, creating landing pages, and managing social networks.
To work on mailings, an internet marketer can involve other specialists on an outsourced basis or within the company. These are editors, designers, layout designers, programmers, CRM specialists.
In small teams where the manager or founder-entrepreneur is responsible for marketing, he/she will also build email marketing. The manager can also attract freelancers.
In large companies, either the marketing department or the sales department is responsible for email marketing. How many resources and specialists will be allocated to the email direction depends on the size of the company and its specifics.
In these companies, you can find the position of email marketer. As a rule, such specialists have experience working with email and take specialized courses. They understand copywriting and editing letters, design, layout, programs for email newsletters, and know in what order and which letters need to be sent.
A CRM marketer can also be responsible for email marketing. This is a specialist who works with a CRM system - a program that stores data on contacts with potential and current clients. Such systems have wide functionality.