No, our writer does not eavesdrop. But it usually from stories that we learn the most and we learn the best. The writer had a little conversation in his own mind taking into consideration two entrepreneurs and some issues that we, as a branding studio have seen among business novices. Read on, maybe you’ll find answers in other’s problems.

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Learn how good packaging influences sales and why it needs to be moved up in the hierarchy of aspects that ensures the success of a new product launch. There are many aspects of how designers conduct packaging design. This piece will talk about the why and how of good packaging design. Because packaging is to the product what branding is to the idea.

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From an arbitrary phenomenon to a corporate strategy- redefining the concept that remains exclusive of creative innovation. Jugaad is something that has brought the corporate world to look into the Indian art of getting things done- bringing results in the simplest possible manner, with diminished use of resources. Ironically, perfecting jugaad has become the need of the hour. How? Read on.

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Reading is a basic skill that everyone who goes to school acquires. Then why are some people able to extract more from the same book that others can also read? The answer lies in mindful reading. This piece has knowledge about why you might not like reading, how to start and cultivate a habit. Maybe you want to start mindful reading with this piece itself?

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