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Source: https://www.builderfly.com/how-to-capture-would-be-customers-using-email-ret...
How to Capture Would-be Customers Using Email Retargeting
The process of retargeting a customer can start in various places, from your website to their inbox. Email retargeting works similarly: That targeting code stays within an email that you send to your subscriber, who will then be served ads about your business, or a particular product, as they surf the web.
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