A channel sales strategy involves using partners and third parties--such as affiliate partners, referral partners, wholesalers, managed service providers, distributors, marketplaces or value-added resellers--to sell the products or services of the company. This method is quite in contrast to a traditional, and direct sales strategy in which your company's sales department is solely responsible for selling goods to consumers.
Advantages of channel sales strategy
-Enter into new markets and expand the product globally
-Boost up your business (even if your internal resources are limited)
-Introduce your goods to different customers
-Boost your firm's reputation and name recognition
-Save a good amount of money on shipping, distributing, and web hosting